Following the completion of its acquisition by Aurelius Equity Opportunities, Armstrong Ceiling Solutions, the leading manufacturer of mineral fibre ceiling systems, has unveiled its new brand name and identity across its international markets, including the UK, where it will now be known as Zentia.
With a bright and dynamic colour palette, the new brand marks a pivotal evolution for the business. Together with its new AXIS, four key elements underpin the business direction, (Value, Solutions Provider, Responsibility and Continuous Improvement), Zentia aims to set a higher standard for its business, customers and the broader industry. Offering local support throughout the supply chain, Zentia boasts a focused portfolio of market-leading solutions, paired with unrivalled service and expertise.
Supporting a range of specifiers, main contractors and interiors contractors to bring their construction projects to life across a range of commercial sectors including health, education and offices, Zentia’s proven approach helps to transform everything from acoustics and aesthetics through to comfort and thermal performance.
Christophe Lloret Linares, CEO of the newly rebranded business, commented on the change: “We find ourselves in a unique position, with a strong and established past – and a future that’s ours to reimagine. As our world has changed, what people now require from the built environment has also evolved, and we’re building on our heritage to evolve with it. We bring the same products, the same people, and the same support you’ve always relied on – but now with added agility and a digital-first mindset. Simply put, we were Armstrong; now, we are Zentia. We’ve gone from A to Z, reinventing our brand along the way.”
“We have had a close working relationship with Nevill Long for over 60 years, their support and insight has been invaluable over the years. In our journey to bringing our new brand Zentia to life we continue to work together ensuring the quality and service you have come to expect from Armstrong continues, while we move forward into a more agile future now that we are Zentia.”
Whilst the business will lead with the Zentia brand across all markets, in many instances the Armstrong brand will also be visible as part of a dual-branded strategy to support the transition and ensure clarity and understanding across the supply chain.