How did you get into a career in construction and how has it led you to where you are now?
“I hadn’t set out for a career in construction – in fact my career started at 19 with a local newspaper group, before I joined a market research consultancy that specialised in the fenestration and building materials sector. The first 6-12 months were a steep learning curve, yet that move would prove to be the most significant for my early career and professional development.
“I progressed to lead the research division and was given the opportunity to expand my skills in strategic PR & Marketing where I worked with national brands across construction, through to leading the business to No.1 in its field of business and marketing strategy.
“In January 2022 I joined The Encon Group as Group Marketing Strategy & Communications Director and another period of development followed, through to my promotion last October to Group Sales Strategy Director, responsible for leading our regional sales teams and continuing to oversee marketing and communications.”
How has construction changed since you entered the industry?
“It’s certainly more diverse! When I first came into the industry, women were in the minority, especially around the Board table. But not anymore. Could the industry do more? Yes of course, there is always room for improvement. However, it’s also important to look back and see how much it has progressed.
“An area that requires continual focus is industry perception. Construction is held back by stereotypes. The reality is that it’s a fantastic people industry and full of opportunity. There is much to learn, many avenues to explore and lots of variety – each day is different!
“It’s important we keep striving for better and the sector is making strides in improving perceptions, strengthening awareness and encouraging diversity with leading initiatives such as the Building Materials Careers from the BMF and the Construction Inclusion Coalition (CIC).”
Why is it important for more women to be given leadership opportunities in our industry?
“I have a strong view that any role should be awarded on merit. It’s important to keep this in focus. The issue we need to tackle is not about ensuring women are given leadership opportunities, but making the sector is visible, attractive, relatable and representative so people recognise what’s possible and can see the industry as a place where they can achieve and realise their ambitions.”
What does your success tell us about opportunities for women?
“All is possible with focus, commitment and strong mentorship. I’ve been fortunate to benefit from great guidance, knowledge and encouragement throughout my career that has helped me realise strengths, ambition and potential in areas I would not have noticed or considered otherwise. It doesn’t come without hard work and determination, but a strong mentor makes all the difference in building confidence, enriching experience and fostering achievement.”
Can you tell us about your position as Master of the Worshipful Company of Builders’ Merchants (WCoBM)?
“It’s such an absolute honour and privilege. WCoBM is a modern livery company that represents all parts of the building materials sector. Members include senior figures across merchants, manufacturers, distributors and service suppliers.
“The Master leads the Livery for a 12-month term, supported by the Court of Assistants and the Company’s Committees. A key part is ensuring the Livery remains focused across its three key aims: Raising the profile of the building materials sector in the City; promoting and increasing its charitable fund for distribution to worthy causes; and supporting the building materials sector in training and education.
“The last point is particularly close to me. Our industry is fortunate to benefit from a wealth of knowledge and talent that has made it great today and continues to shape its future. It’s therefore important we retain, encourage and develop talent from within but also attract new skills and with that, the diversity of thought, ambition and experience.”
What would you say to women thinking about a career in construction?
“It’s a unique and fabulous industry. Jump in and explore!”
Visit our website to find out more about working at Encon. More information about career opportunities in the wider construction industry is available via the BMF Building Materials Careers Programme.
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